Siemens
Innovation Strategy
What is Siemen’s Innovation Strategy?
- Customer-centric co-production
- Building software and digital capabilities
- MindSphere - cloud-based, open, IoT operating system
Definition: IoT
Definition: IIoT
Archive
Executing Digital Transformation Inside a Global Organization
In mid-2018, the president and chief executive officer of Siemens Canada was considering how to execute Vision 2020+, a growth plan developed by the company’s headquarters in Germany. A central pillar of the plan was digitalization, both internally across Siemens’ manufacturing operations and externally in how the firm supported its industrial customers.
Unlike GE, which pursued an ambitious and highly centralized digital transformation agenda, Siemens approached digitalization through a more distributed and execution-focused model. In this session, we examine how digital transformation unfolds within a multinational structure and what role local units play in building and deploying digital capabilities. Read the case below to inform your discussion.
Case: Siemens Canada: Digital Transformation (9B20M067)Download Siemens Canada: Digital Transformation (9B20M067)
Now that you have read the case, consider the following case questions and bring your answers to class.
| Case Preparation Questions: 1. What is Siemens’s transformation vision? What is the company’s innovation strategy? 2. How does Siemens approach digital innovation and capability building? 3. What is Siemens rough equivalent to GE’s Predix? How is it different from Predix? 4. What can we learn from the contrast between Siemens and GE about building digital capabilities in established firms? |