Case comp for HBA1
About Ella
- 45 years old
- Regularly love working 80 hour work weeks
About the Seniors
- 19% of Canadians are over 65 - expected to growth to 25% in the following 20 years
- Canada highest life expectancy in the world - 82.3 years
- Low fertility rate - 1.6
- Baby boomers account for 80% of the nations wealth
- 55+ group account for 40% of total disposable income
- Some people over 80 had physical and mental capabilities equivalent to a person in the mid-30s
- “No longer were people satisfied to sit quietly in a rocking chair. They wanted to enjoy life.”